The online university that shares its students’ restless ambition.
WGU “Ambition Never Rests”
WGU, a nonprofit online university, needed to raise awareness and differentiate themselves from their competitors. We developed a platform utilizing their most distinctive brand asset – the night owl in their logo – and turned it into a symbol of the shared restless ambition between students and university. Below are some selected examples showing the process from start to finish.
BRAND PITCH FILM
Used to sell the idea to internal stakeholders
PITCH SLIDES
Platform line, idea encapsulation, & manifesto
“SHARED AMBITION” PORTRAITS
Real students were photographed and their portraits used in OOH, Print and Social
TV & ONLINE VIDEOS
SOCIAL CONTENT & OOH
Going beyond just ads – a brand act initiative to expand access to higher education
WE WON’T REST® PROGRAM
WE WON’T REST UNTIL EVERYONE SEES COLLEGE AS AN OPTION.
WE WON’T REST UNTIL EVERYONE HAS ACCESS
Role: Creative Direction, Concept and Production
Agency: 180LA // Client: WGU