Helping an unconventional museum find its voice.
SB Museum of Natural History
”Naturally Different”
The opposite of the typical structured museum experience with glass cases and “do not touch” signs, everything is a personal discovery at the Santa Barbara Museum of Natural History – where you can touch, play, engage and wander.
We created a tagline that reflects the museum’s uniqueness and a brand book organized in a way that takes you on an unexpected journey.
Role: Creative Direction, Concept and Production
Agency: Pitch // Client: Santa Barbara Museum of Natural History