UScellular (old-draft) — B & T // Freelance Creative Director Team

We disconnected people from their phones so they could reconnect with each other.

UScellular “Built for Us”

What happened to us? Something’s gone missing. Meet the cell phone company that’s bringing back real connection. Working with the good people of Martin Agency, we helped America’s fourth-largest wireless carrier rediscover their core purpose… and the first two letters of their name.

“THIS ISN’T US” :60

MISSING: US
When we’re lost in our screens, what are we missing?
These posters inspired people to find real connection.

We challenged people to put their phones down for 5 days, 5 hours, or even just 5 minutes.

An Analog App Pack to get you through your phone-free time. Games, a compass, notebook, clock, and a Polaroid camera.

20+ phone-addicted influencers took the challenge to see how long they could go without their phones.

Social media creators, local news and radio hosts, even UScellular’s CEO.

Ashley Tisdale made it a full 5 days. So did UScellular CEO Laurent Therivel.
Others could barely make it 5 hours.

They all took something meaningful from their experience
and got people talking and thinking about how much we all use our devices.

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This campaign is just getting started… More coming soon!

Role: Concept and Production
Agency: Martin Agency // Client: UScellular

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