We reimagined The Tortoise & The Hare to prove that slow and steady doesn’t always win in the new workforce.
University of Phoenix
“Tortoise & Hare: A New Chapter”
It’s 100 years after the classic Tortoise & Hare race. Tortoises are in charge. Hares are second-class citizens. And slow-and-steady rules every aspect of life…
“TORTOISE & HARE: A NEW CHAPTER” – BRAND FILM :60
When you can earn career-relevant skills in weeks, not years, maybe slow and steady doesn’t always win.
“The Tortoise” – OLV :30
Our tortoise character delivered hard-hitting RTB messaging down the funnel. Meet Tori. She’s not your average tortoise. And she’s not waiting four years to use her education.
Filming on miniature sets helped add a touch of realism to the story, and gave the films a unique look at a time when more and more animation is being done by AI.
Role: Concept & Execution