We’re building a dog treat brand that sniffs out the truth.
Nose of Justice
After years building brands for others, we're building our own – for dogs. Nose of Justice is a dog treat and advocacy brand led by a feisty corgi on an epic quest to right the wrongs of the dog world… starting with what’s in his food.
Brian’s rescue corgi, Churro, was the inspiration for the brand personality and packaging. He’s sniffin’ ass and takin’ names. Bringing realness, truth, and justice to an industry known for questionable manufacturing practices and being full of… well, who knows what. Because dogs deserve treats that are exactly what they say they are – and nothing more.
“Unexpected Man Meat”
DOGS v. WEIRD MEAT IN DOG FOOD
Unexpected meat keeps showing up in dog food. So Churro sent unexpected meat to the organization that regulates dog food.
“Treat Leaks”
DOGS v. FOOD SAFETY
Can a simple spreadsheet expose injustice in the pet food industry?
We brought a taste of justice to the streets.
And cultivated Churro’s personality on social media to take on dog issues big and small.
Man’s best friend.
Big pet food’s worst f*cking nightmare.
