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Tylynne LinkedIn tylynne@btcreative.la https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589330249218-EQX7342QPQACBMAFVVO6/Brian_Farkas_headshot-bw.jpg About Us - Brian LinkedIn brian@btcreative.la https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590782066129-RQXJ78Z8NCGXUPMO70W5/bi.png About Us https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590782028286-3AHC3NR3NS4ORLG8QS9W/adage.png About Us https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/3e4671bf-d382-4777-a235-7cdfefdcbaf0/brand-experience5.png About Us https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589401541197-1IRMQ0QTUX7LR5XINMB7/press.png About Us https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590007053061-O0WLA87PDA3E892H7I50/award-wins.png About Us https://www.btcreative.la/home-2 daily 0.75 2024-01-23 https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/c6dc7b35-e2be-4cd9-92cb-f122e4f2bd8b/thumb_0000_Boost+Your+Voice.jpg https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/0d59e096-38ce-4daf-b314-2a3c8de237dc/png-protest-thumbnail.jpg https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/0f525f30-f2cc-4785-8a95-23c71b512252/thumb_0001_Project+Drive-In.jpg https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/04376dc8-70b3-4da2-973d-1aa5ded6ec4f/thumb_0005_Geothermal.jpg https://www.btcreative.la/case-studies daily 0.75 2022-05-23 https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1591134430435-H7Z8YYP8AWA8NXNRZ56D/and-white.png B & T // Freelance Creative Director Team https://www.btcreative.la/case-studies/we-can-do-it monthly 0.5 2020-05-27 https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589490696750-9MOYWK693VAZ70HI544P/9.jpg B & T // Freelance Creative Director Team - We Can Do IT - Good for the world Countless women were inspired to consider a new career path. We Can Do IT succeeded in sparking action, actually changing the ratio at the UOPX college of IT, with a 34% increase in female IT enrollment over the year the campaign ran. https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589489916450-I2CIHM34XJBM9V1VHI6E/good-business.jpg B & T // Freelance Creative Director Team - We Can Do IT - Good for business The campaign became the most successful University of Phoenix had ever run. Our film was viewed over 21 million times. UOPX saw a 371% lift in search traffic, the highest branded search lift for an educational advertiser to date. https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589936193397-JD70D73DEE3VRSWEI22R/recognition-wecandoit.png B & T // Freelance Creative Director Team - We Can Do IT https://www.btcreative.la/case-studies/boost-your-voice monthly 0.5 2020-06-03 https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589217645685-H7WQUIJ36BK563QZ1I1L/byv-board2.jpg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223798319-67KHF6YQ6W2NTXZ8Q4P5/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589222856276-ORGKBA9LZX86OQICUNI8/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223698253-JU7Z3U1LC04CQ8G5EAL7/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223594541-5AFNEOD6ROQ2ZC26IX2U/voters.jpg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223944160-WCATM49OZDT7K2QX25QL/graph.jpg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223888359-XWUK1SH9OZQ6JRQH45ME/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589220431816-YIY2OTKX0SULG5LY51FM/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223769627-VK4BHO5S1MT7SBH490QP/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223654935-3NO5SY9K5DHY5KWTZHH4/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589220519956-BNNVKY1QUGEU8P5OD850/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223913875-HGW0WJ69FHVUBJKFGNCR/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589220378539-0JOB179LZU19NZ35JOXK/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589223868970-OBXJDI4J5MR2RCIF4T6J/image-asset.jpeg B & T // Freelance Creative Director Team - Boost Your Voice https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589478429555-G99PJKVYA4VF4GW9W5J9/4.jpg B & T // Freelance Creative Director Team - Boost Your Voice - Good for the world 23% increase in voter turnout in Boost precincts. Biggest day of early voting in Chicago history. https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589476570993-X6MUTL5O1HJL88XPD065/good-for-business.jpg B & T // Freelance Creative Director Team - Boost Your Voice - Good for business We helped reconnect Boost with their original mission, and in helping them stand up for their customers, we earned them something they couldn’t buy among their target demographic: respect and loyalty. 766 million earned impressions. 96% increase in brand reputation score. 207% increase in consideration. 700% increase in purchase intent. 2,200% increase in the brand’s recommend score. And Boost stores that served as polling places saw an average 29% YOY increase in sales. https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589935433969-CK9OLYYQGE9I5NEZIZ5L/byv-recognition.png B & T // Freelance Creative Director Team - Boost Your Voice https://www.btcreative.la/case-studies/project-drive-in monthly 0.5 2020-05-22 https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590095426008-AMYRKGNAU0OBMHHSOBF2/pdi-badges.png B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590091358439-SX34O881Q0EZYD19IXCQ/header2.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590087900234-78AGI8YJ8XLT6QUPJDFD/1.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590087983419-3CVA2F2F3WIWXZNZEHE4/4.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590086554887-6GBH7KVR0CJMYX9B9I5X/PDI-presentation-board.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590087928907-W8A1ITSO9BUU820KV59E/2.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590087963983-D7S0CMHH6XTOSOI4HAUO/3.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590092192376-NQCZN74P6OD049SHHQJF/pdi-popup-tour.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590094601563-IDT4ZAKO5HPKPLLV6BUF/99W.jpeg B & T // Freelance Creative Director Team - Project Drive-In - Good for business 867 million earned impressions 3.8 million website visits 2.6 million votes cast And love from a part of the country that typically only buys American https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590094574501-BRMG6J7667X9E0F2IHWH/Graham.jpg B & T // Freelance Creative Director Team - Project Drive-In - Good for the world 27 drive-ins were saved as a direct result of Project Drive-In. Hundreds more capitalized on the media attention and resources provided to save themselves. https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590096908153-T8I6QR04MV9CW8UA5J4J/pdi-recognition.png B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590089120414-L100P1A2W9B3YP7ZN6GK/toolkit1.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590091804538-HTD81RNST1VTV1GQ80V1/logos-bigger.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590088998028-J54A9TTKPONA24EVSNH6/toolkit2.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590089852735-8NNBPQVMGLZFJSL1AO9P/press2.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590089153940-2VFOYVGMY26VJL81F049/toolkit3.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590089853588-YU5E51CKZS69IDAKPVPF/press3.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590088993278-N77MF8ZSQPIE48UJ11EB/toolkit4.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590089852308-QG6KELH191G3MARP77PC/press4.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590088993982-049VYX21FSM3URV35FR8/toolkit5.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590089852950-JV4M864SJ343NMQJKYGY/press5.jpg B & T // Freelance Creative Director Team - Project Drive-In https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1590088998345-I1SC537HMHOIB2EOLZFY/toolkit7.jpg B & T // Freelance Creative Director Team - 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Project Drive-In https://www.btcreative.la/case-studies/geothermal monthly 0.5 2020-06-03 https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589415562248-EAFTCTJKFVLKG3Z6QM87/quote-only.png B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589416169087-1HGSQ8IK9EOG2ZISDAM4/geo-grid.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589417418033-957LELXWBGZDZ9V711ZE/5_sample-comment.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589417282600-XTXRN9VZH4R7RX0LJ7SC/adweek.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589487601218-WS7DJV3O1HM69ZGONB5S/geo3.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On - Good for business Four months into the campaign, consideration has increased by a full 44%, among an audience that typically rejects environmentalism. 23M impressions / 5M video views / 54K social interactions / 73K website visits https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589487413149-FW6LP01FQVZ2ON33IU4E/good-world.png B & T // Freelance Creative Director Team - Energy We Can All Agree On - Good for the world Heating/cooling is the #1 energy use in buildings, accounting for 40% of all carbon emissions in the U.S. Each geothermal system installed is the environmental equivalent of planting 750 trees. https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589936394792-8JYGZNORZNZKPM0L550F/recognition-geothermal.png B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589418375904-9LJ40RBWSQUHK6VJJNDH/marqueeta.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589418379576-6TDB0ZV7KJ4CBXDZTUKK/tonycarrie.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589418380901-YX9M42NYDVJ5NRQTYE7U/danny.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589418376034-5JTV8KTUR01N4IQ1RQCP/dan.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589418380356-LQ3U0UYXYU93HEWFPQL6/eric.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On https://images.squarespace-cdn.com/content/v1/5eb5ed6a90bf68257157461c/1589418378575-XQOLMJGTDKWROSSK165M/kellygrant.jpg B & T // Freelance Creative Director Team - Energy We Can All Agree On