We turned climate change skeptics
into spokespeople for clean energy.
Geothermal
“Energy We Can All Agree On”
Brand Film: Long-form with :60 and :30 cut-downs
:15s Online Videos
Targeted to the states where fossil fuel usage is the highest
“Freedom” :90
Reaching a conservative audience by appealing to what they value.
+44% increase in consideration, among an audience that typically rejects environmentalism.
23M impressions / 5M video views / 54K social interactions / 73K website visits
